The Key Club Survey

Hello and welcome to the Key Club Survey. We here at Millennium Hotels & Resorts would like to take this opportunity to not only thank you for your continued loyalty, but to understand just what it is that you like about this programme. Your response to each question will be used to identify the programme strengths or if necessary, the weaknesses and all responses will be grouped accordingly. The answers you provide will go a long way to improving both our service and our approach to you as a valued customer. The survey is split into five (5) sections and should only take around five (5) minutes to complete. We would appreciate it if you could answer each question.
Section 1: General Questions
1. Where did you discover this programme?
Internet
Friends or Family
Work Colleague or Manager
Word of Mouth
Brochure
My Own Business Development Manager
A Millennium Hotels & Resorts Business Development Manager
Other: 
2. How long have you been a member of this programme?
1 - 6 Months
6 - 12 Months
1 - 3 Years
Over 3 Years
3. When you book Kingsgate, Copthorne or Millennium hotel rooms, are you instructed to do so because of an enforced travel policy or are these hotels your own choice?
Enforced Travel Policy
My Own Choice
Other: 
4. Typically, which of our hotel brands do you book the most often for your clients?
Kingsgate
Copthorne
Millennium
5. When you book these hotels, are you motivated to do so because of the price offered, the rewards generated or the hotel location?
Price
Rewards
Location
All of the Above
Other: 
6. What rewards do you enjoy the most?
Food & Beverage Vouchers
Complimentary Kingsgate Room Nights
Complimentary Copthorne Room Nights
Complimentary Millennium Room Nights
Complimentary Hotel Packages
Complimentary a la Carte Memberships
7. On average, how long does it take you to earn a reward?
Less Than 1 Week
1 Week
2 Weeks
3 Weeks
1 Month
6 Months or Less
Over 6 Months
8. If you have ever redeemed any Food & Beverage Vouchers, at what hotels did you redeem them?
Kingsgate
Copthorne
Millennium
All of the Above
I Have Never Redeemed Any Food & Beverage Vouchers
9. Does the Key Club programme offer enough attractive rewards to motivate you to book with us? If Yes, skip to Question 11
Yes
No
10. What rewards do NOT appeal to you? (Click as many options as are applicable)
Food & Beverage Vouchers
Complimentary Kingsgate Room Nights
Complimentary Copthorne Room Nights
Complimentary Millennium Room Nights
Complimentary Hotel Packages
Complimentary a la Carte Memberships
11. What rewards would you like to see more of in the future?
More Food & Beverage Vouchers
More Complimentary Room Nights
More Complimentary Packages
More a la Carte Memberships
Other: 
Section 2: Your Involvement
12. Are you currently a member of any other hotel loyalty programme? If No, skip to Question 15
Yes
No
13. What other hotel loyalty programmes are you currently a member of? (Click as many options as are applicable)
A Club Loyalty
Priority Guest
Travel Arranger
Starchoice
Accor Meeting Rewards
Corporate Venues
Government Traveller
Other: 
14. Was Key Club your first choice of hotel loyalty programme?
Yes
No
15. Do you have any preferred accommodation rates with any other hotel chain?
Yes
No
Section 3: Meetings
16. Currently, day meetings are NOT credited as Key Club hotel stays. Do you use any other hotel chains to provide your organisation with day meeting facilities?
Yes
No
17. In what regions of the country do you book day meetings? (Click as many options as are applicable)
Northland
Auckland
Waikato
Bay of Plenty
Taranaki
Hawkes Bay
Rangatikei
Manawatu-Wanganui
Wellington
Canterbury
Otago
Southland
18. The Key Club also offers members the opportunity to participate in functions and hotel previews. Do you attend any of these events?
Yes
No
19. How likely would you be to attend these events in the future?
Very Likely
Likely
Unsure
Unlikely
Not Interested
Section 4: The Website
20. Is the Key Club website easy to navigate?
Yes
No
21. Does the Key Club website meet your needs when recording room nights?
Yes
No
22. What improvements would you like to see on the Key Club website? (Click as many options as are applicable)
A Clearer Points Balance
An Expiring Points Notification
More Competitions
Regular Specials & Promotions
Other: 
Section 5: Demographics
23. What age group do you belong to?
18 - 25
25 - 35
35 - 45
45 - 55
55 - 65
Over 65
Prefer Not to Say
24. What position(s) do you currently hold within your organisation? (Click as many options as are applicable)
Receptionist / Administrator
Financial Consultant
Sales Consultant
Marketing Consultant
Information Technology
Manager or Director
PA or Executive Assistant
Other: 
25. Do you have any further comments you would like to make about the Key Club loyalty programme? If so, please provide a response in the box below
26. If you would like to be identified, please provide your full name in the box below